About the Team

Executive Profiles

Joe Garcia

Joe Garcia

President (Founder)

Joe Garcia graduated from Texas Tech University with a degree in Computer Science in Engineering, as well as minors in Business Administration and Mathematics. Joe has demonstrated outstanding leadership, commitment, and dedication that he learned as a former Texas Tech Athlete. He has great financial oversight skills and expects hard work and dedication from his baristas. Through selective hiring he has been able to hire quality employees. Joe founded Ooo La Lattes with integrity, responsibility, and competency as the foundation of the business model in which he strives to achieve every day.

About the Ooo La Lattes Team

At Ooo La Lattes, we believe in giving back to our community. We're a proud corporate sponsor of Texas Tech University, and we feel a very special connection with the university.

All of our baristas are required to complete a rigorous and intensive two week course in which they learn the ins and outs of making high-quality custom coffee products in the store. We pride ourselves on delivering a consistent product to our customers to ensure that your next visit is just as great as your last visit.